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Posted March 17, 2014

Sisters Network Launches New Program to Empower African American Teens in Fight Against Breast Cancer in 'Teens 4 Pink Initiative'

Memphis, TN - Despite advances in breast cancer screening and treatment, the disparity between mortality rates for African American women and Caucasian women has grown significantly since 1981.1 According to a 2012 Avon study on breast cancer disparities, as many as five African American breast cancer deaths per day might have been averted through earlier screening and intervention.2

To help address the disparities that affect African American women with breast cancer, Sisters Network® Inc. has launched a new program that empowers African American teens to change the way their family members think and act about breast health. 

Sisters Network, the only national African American breast cancer survivorship organization, is piloting the unique Teens 4 Pink program in Memphis, TN as well as in Houston, TX, two areas where African American women with breast cancer face some of the highest mortality rates in the country.2 In fact, in Memphis African American women with breast cancer are more than twice as likely to die from the disease than their Caucasian counterparts. 2

Through participation in the program, Memphis-area teens are provided with the knowledge and tools they need to start a dialogue with their loved ones about breast cancer, driving the importance of early detection and urging annual check-ups and mammograms. To measure the program’s impact on behavior, participating teens – called Pink Ambassadors – will track and submit data on the conversations and actions being taken within their families. While the breast cancer disparities affecting the African American community are well-known, Teens 4 Pink seeks to help address the issue in a new way, aiming to drive broad community change by reaching one family at a time.


1.       SEER Cancer Statistics Review 1975-2010. National Cancer Institute Web site. Published 2010. Accessed January 23, 2014. http://seer.cancer.gov/csr/1975_2010/results_merged/sect_04_breast.pdf.

2.       Whitman S, Orsi J, Hurlbert M. The racial disparity in breast cancer mortality in the 25 largest cities in the United States. Cancer Epidemiology. 2012; doi:10.1016/j.canep.2011.10.012.





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